Trust and Awareness
Nothing increases brand trust and customer awareness better than editorial content published by respected news and entertainment outlets. Public engagement with news stories is exponentially more reliable than paid advertising. That’s because readers and listeners trust editors and producers to publish stories that are timely, relevant and factual.
Writing and Research
I love learning. So, the time I spend interviewing clients, researching and writing about their products is a welcome opportunity for me. I get to know new people and expand my knowledge about a variety of industries and service areas.
Free press isn’t literally free. But, the resources you invest to develop a solid news pitch or press release are a great value.
A well crafted story has a long shelf life. Your business can distribute the content to multiple news outlets and on your own content marketing platforms.
If you meet a marketing or PR professional who promises to get your story published on the front page, say thank you for the sales pitch, then walk away. The truth is, the only way to guarantee placement of your message is to buy advertising space or air time.
Remember point number 1? Readers and listeners trust editors and producers to publish stories that are timely, relevant and factual. It’s the editor’s job to be discerning and to choose the stories and press releases that will resonate with their audience.
My job is to facilitate relationships between my client and news editors and producers. I do that by writing good content with timely, professional delivery.
My publication rate is very reliable. Feel free to ask me for client references.
Read more about improving your press engagement strategy.
Sign up for a press engagement workshop.