You can speak directly to your audience! Deliver information, products and services that meet your customers’ needs and wants.
What is content marketing?
Simple: It’s the creation and distribution of content to a defined audience. Your content should attract and retain customer attention and lead the customer to action.
I help clients align their product pitch and objectives, with a plan for content development and distribution, plus data collection and review.
My content marketing experience includes
• research, writing and photography
• website project direction
• website content development and implementation
• email marketing and newsletters
• press releases and media pitches
• event planning and promotion
• graphic editing and page design
• training– individual and group instruction
What about websites?
I work with your staff to plan, create and maintain websites– including training for routine content updates. Here are a few examples of website projects.
Website: bandon.com
Client: Bandon Oregon Chamber of Commerce
Assignment: Project Direction and Content Development (Fall 2015 – Summer 2018)
Launch: Spring 2016
The Bandon chamber earned professional recognition for its new website–
Winner, 2016 Outstanding Oregon Website Award, Oregon Tourism Commission
Winner, 2017-18 Website of the Year Award, Oregon State Chamber of Commerce
Nominee, 2017 Western Association of Chamber Executives Website Award
My role included project direction and content development with additional content development, implementation and web maintenance for one year following the site launch. The project benefitted from advance planning, input and contribution from a cross section of Bandon Chamber business members and board directors. Executive direction was provided by chamber director Julie Miller. Web programming and hosting provided by Tillamook Design.
Website: bandonmercantile.com
Client: Bandon Mercantile Company
Assignment: Project Direction and Content Development
Launch: Fall 2015
Bandon Mercantile Company owner Beth Wood needed a website to effectively showcase the services and products available at her business. She also wanted a digital platform to anchor her print and broadcast promotions and email marketing.
Since the site launched, her email marketing list has grown more than 35% and maintained above average reader response: Open rates are approximately 20 percentage points higher than retail industry averages reported by multiple email marketing platforms. Beth has also seen an increase in queries from travel and lifestyle news editors and producers.
My assignments have included preparation of programmer RFPs, initial project direction and content development with ongoing content development, implementation and email marketing. Website programming is provided by Watts Web Studio.
Website: coastcommunityhealth.org
Client: Coast Community Health Center
Assignment: Project Direction and Content Development (Winter 2014 – Spring 2018)
Launch: Fall 2014, revamp Spring 2018
Coast Community Health Center needed a new website to provide a comprehensive overview of their primary health care providers and services. The website was designed with special attention to tone and visual presentation consistent with their physical health center, easy reader navigation– and room to grow.
The new website was part of the health center’s rebranding and community outreach initiative as the organization transitioned from a Rural Health Center to Federally Qualified Health Center, adopted a new business name and moved to a new health center location. Since the launch, the website’s content has expanded to reflect new services, a second office in Port Orford, and increase in health center staff.
My assignments included preparation of programmer RFPs, initial project direction and content development; ongoing content development, implementation and email marketing; and CMS training for health center staff. Website programming is provided by Watts Web Studio.
Want more content marketing info? Try these posts:
21st Century Engagement: Content Marketing FAQs
Trust & Awareness: Why news stories matter
Strategy & Results: Training for your staff, members or volunteers
