Unique content is best for your website and customer communications. But, smart use of third party text and photos can augment your marketing without stretching your resources. Just remember to respect copyright for content you didn’t commission or create yourself.
Copyright laws apply to all kinds of text and photos published in print or on the web. Digital publication does not equal public domain or free access for reuse. Take time to research licensing or republishing options for third party content before you re-post.
Visit the Bandon Chamber blog for a primer on photo and text copyright:
A Picture’s Worth: Copyright Protected, part 1
Find notes on
- Hiring a photographer,
- Using stock images, and
- Reposting social media images
1000 Words: Copyright Protected, part 2
Find notes on
- Sharing text content,
- Getting media attention, and
- Considerations for nonprofits
